Bryce Gruber on LinkedIn: We ran over 1,000 pieces of commerce content between Today's Parent… | 15 comments (2024)

Bryce Gruber

Director of Commerce Content @ SJC (Today’s Parent, Chatelaine, FASHION, Hello! + more) and author of two bestselling Substack newsletters.

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We ran over 1,000 pieces of commerce content between Today's Parent, FASHION Magazine and Chatelaine in the last few months and the results have been *very* exciting (building a commerce department from the ground up always is)!Here are some key takeaways:- US shoppers prioritize overall value, customer service, and price point.- Canadian audiences don't mind spending more, but they look for items built to last—a quality vs quantity mindset. - DTC retailers have enormous room to grow in funnel improvement. It's surprising that this isn't a bigger conversation across the board.- Content is consumed differently among varying age groups, each with preferred basket sizes and most trusted retailers.- REAL, human-created content is still king. This might be a tough pill to swallow for publishers banking on robot words, but should be welcome news for writers and editors. Hang in there, it’ll all shake out for the best sooner rather than later!I’m eager to see what the next 12 months has in store and grateful for the lovely editors, audience teams and freelancers I get to work with each day 🚀

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Jonathan Cohen

Affiliate Manager at TRANZACT

6mo

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Hi Bryce Gruber, Are you guys doing anything in services vertical. (Insurance, finance etc?) Or just focused on E-commerce for now?

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Keenfunnel

6mo

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Exciting insights! Looking forward to seeing how the commerce landscape continues to evolve.

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Eva Shortt

Public Relations Agency Owner & Event Planner

6mo

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Thanks for sharing these! The Canadian and US audiences point answered what I have assumed was the case for a few years now.

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Chrissy Bernal (Brand Management, PR)

Brand Management & Media Coverage for High-Achieving Entrepreneurs & Authors | Grow with Intention & Less Stress | CEO of Be a Better Brand, LLC | Speaker | Author | Mom of Guinness World Record Twins

6mo

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Nice! I'm so glad to hear that human content still reigns!

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Jennifer Walsh

Founder: Lost Art of Being Human (The LABH) Bridging the Gap Between Beauty, Nature, and NeuroscienceBiophilic Business LeaderAuthor, Speaker, Beauty Retail Pioneer (Beauty Bar)Co-Host/ Biophilic Solutions Podcast

6mo

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Lindsey Smolan

Catapulting beauty & fashion brands to their next level of business growth with powerful media coverage | President at VLIV Communications, Inc.

6mo

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Always love your insights - great intel!

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Dahlia Rimmon

Writer for Pediatric & Family Brands | Baby and Toddler Dietitian

6mo

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I love working with you!!!! 😊

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daniela vitali

6mo

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great insight - thanks for sharing!

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Amy Sheridan

Performance Marketing Pioneer, Commerce & Retail Media Leader

6mo

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Love these insights!

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Courtney Dunlop

Copywriter, editor, and entrepreneur.

6mo

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Love this insight!

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Bryce Gruber on LinkedIn: We ran over 1,000 pieces of commerce content between Today's Parent… | 15 comments (44)

Bryce Gruber on LinkedIn: We ran over 1,000 pieces of commerce content between Today's Parent… | 15 comments (45)

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Bryce Gruber on LinkedIn: We ran over 1,000 pieces of commerce content between Today's Parent… | 15 comments (2024)

FAQs

How many out of the 500 million LinkedIn users are actually sharing content on a weekly basis? ›

Over 3 million LinkedIn members publish weekly content. Businesses with an active LinkedIn Page receive 5 times more page views, 7 times more impressions, and 11 times more clicks per follower.

Who is the founder of the luxury spot? ›

From 'Millionaire Matchmaker' to a Giant Challah Bake for Kids, Bryce Gruber's Done it All. Meet Bryce Gruber, Jewish mom and founder of The Luxury Spot.

What happens when you get 500 plus connections on LinkedIn? ›

Once you reach that, your profile will say “500+ connections.” No one knows whether you actually have 500 or 30,000—the maximum—1st-degree connections. If you have 500 + relevant connections, then you have access to at least 250,000 people, including lots of potential clients.

Is 400 connections on LinkedIn good? ›

54% of people on LinkedIn have less than 500 connections 27% have between 500–999 12% have between 1,000–1,999 3% have between 2,000–2,999. Meaning if you knock out 400 new connections per month you'll be within the top 3 percent in a little over 7 months.

Who is the guy that owns all the luxury brands? ›

Business Insider. "Bernard Arnault Just Took the No. 1 Spot on Forbes' Annual Billionaires List for the First Time. Here's How He Built LVMH Into a Luxury Goods Empire and Became the Richest Person in the World."

Who is the CEO of Luxury Brand Partners LLC? ›

Pres/CEO/Founder, Luxury Brand Partners LLC.

Who is the owner of the Mark Hotel NYC? ›

Izak Senbahar, owner of The Mark Hotel.

How many LinkedIn users share content on a weekly basis? ›

Only 3 million users post content weekly, which is about 1% of the 260 million monthly active users, indicating a high potential for content visibility​ (SocialPilot)​. Posts with images get twice the engagement, and video posts are 20 times more likely to be shared​ (SocialPilot)​.

What percentage of unique LinkedIn users are weekly content contributors? ›

26) Only 3 million users share content weekly.

Of the 500 million total LinkedIn users and 250 million monthly active users, only 3 million share content on a weekly basis – just a touch over 1% of monthly users. That means 3 million users are getting 9 billion impressions each week.

How many posts per week on LinkedIn? ›

Posting frequency

The ideal number of times you should be posting is two to five times per week and up to 20 times per month. Ultimately, you should experiment to find what works best for your account and audience.

What percentage of users access LinkedIn daily? ›

The LinkedIn Application has a Daily User Access Rate of 16.2% and a Monthly User Access Rate of 48.5%. The user access rate on the LinkedIn application is lower daily, as more people do not consider the app a social hub.

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