Bryce Gruber
Director of Commerce Content @ SJC (Today’s Parent, Chatelaine, FASHION, Hello! + more) and author of two bestselling Substack newsletters.
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We ran over 1,000 pieces of commerce content between Today's Parent, FASHION Magazine and Chatelaine in the last few months and the results have been *very* exciting (building a commerce department from the ground up always is)!Here are some key takeaways:- US shoppers prioritize overall value, customer service, and price point.- Canadian audiences don't mind spending more, but they look for items built to last—a quality vs quantity mindset. - DTC retailers have enormous room to grow in funnel improvement. It's surprising that this isn't a bigger conversation across the board.- Content is consumed differently among varying age groups, each with preferred basket sizes and most trusted retailers.- REAL, human-created content is still king. This might be a tough pill to swallow for publishers banking on robot words, but should be welcome news for writers and editors. Hang in there, it’ll all shake out for the best sooner rather than later!I’m eager to see what the next 12 months has in store and grateful for the lovely editors, audience teams and freelancers I get to work with each day 🚀
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Jonathan Cohen
Affiliate Manager at TRANZACT
6mo
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Hi Bryce Gruber, Are you guys doing anything in services vertical. (Insurance, finance etc?) Or just focused on E-commerce for now?
1Reaction
Keenfunnel
6mo
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Exciting insights! Looking forward to seeing how the commerce landscape continues to evolve.
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Eva Shortt
Public Relations Agency Owner & Event Planner
6mo
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Thanks for sharing these! The Canadian and US audiences point answered what I have assumed was the case for a few years now.
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Chrissy Bernal (Brand Management, PR)
Brand Management & Media Coverage for High-Achieving Entrepreneurs & Authors | Grow with Intention & Less Stress | CEO of Be a Better Brand, LLC | Speaker | Author | Mom of Guinness World Record Twins
6mo
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Nice! I'm so glad to hear that human content still reigns!
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Jennifer Walsh
Founder: Lost Art of Being Human (The LABH) Bridging the Gap Between Beauty, Nature, and NeuroscienceBiophilic Business LeaderAuthor, Speaker, Beauty Retail Pioneer (Beauty Bar)Co-Host/ Biophilic Solutions Podcast
6mo
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Love all of your nuggets of wisdom!
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Lindsey Smolan
Catapulting beauty & fashion brands to their next level of business growth with powerful media coverage | President at VLIV Communications, Inc.
6mo
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Always love your insights - great intel!
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Dahlia Rimmon
Writer for Pediatric & Family Brands | Baby and Toddler Dietitian
6mo
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I love working with you!!!! 😊
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daniela vitali
6mo
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great insight - thanks for sharing!
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Amy Sheridan
Performance Marketing Pioneer, Commerce & Retail Media Leader
6mo
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Love these insights!
1Reaction 2Reactions
Courtney Dunlop
Copywriter, editor, and entrepreneur.
6mo
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Love this insight!
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